Planning A Trade Show Display
Almost every industry has an annual trade show. Some are big, some are small, and some have never been heard of outside their niche industry. In every case, however, the displays at the trade show will determine what companies go home with new customers and good leads, and who goes home empty handed. The right trade show display will make you or break you.
Almost every industry has an annual trade show. Some are big, some are small, and some have never been heard of outside their niche industry. In every case, however, the displays at the trade show will determine what companies go home with new customers and good leads, and who goes home empty handed. The right trade show display will make you or break you.
Some companies just opt for a table, a simple sign, and some brochures. This is fine for small local companies at a local exhibition of perhaps accountants. But to make a real impact you'll need more. It's a good idea to own your display rather than renting pieces for each show, especially if you attend multiple shows during the year. If you can't afford anything of this magnitude, there are many companies to rent all your display needs from. Most companies are familiar with your particular show and can help you choose what works well with the crowds expected.
Larger companies have their own trade show managers who are experts in managing their annual trade show circuit. This entails arranging shipping and set up for each show, along with securing space at the shows for the following year. Many companies make these plans while at the current show.
It is vital to secure what is considered prime floor space. Newcomers to a particular trade show find themselves at a disadvantage because the companies who come year after year usually are given the privilege of all prime space if they secure it early enough. Prime space is considered any booth that is located directly inside the front entrance or visible from the front entrance. This is why your trade show display must be top notch.
A typical booth is 10 x 10 feet or 10 x 5 feet depending on the location. It's basically enough for one table, an overhead sign, your banner with company name, and maybe two chairs. If you have your own display set up, fine. Otherwise you can either rent what you need from the trade center, or in some cases, these items are provided as part of your show fee. Display booth rental fees depends on your location.
Larger companies will always rent what is called a '10 booth' size ' usually the largest area available, and these are limited depending on where the show is held. If it's in a hotel, there is usually only one of these large spaces. In a regular convention hall like McCormick Place in Chicago, management usually allows multiples, depending on the companies.
Larger companies will always use the large prime space whenever available. Their displays are custom designed, professionally set up, and professionally decorated with plants, desks, chairs, and even refreshments for visitors.
To guarantee one of these large booths, you need to have a professionally designed display, and a product that is sure to draw large crowds. Even if you have a small office with a large income, management may determine that you won't be able to draw the crowds they want because maybe you can't handle interstate or international customers. So, cash isn't always a deciding factor when determining where your display can be shown.
Almost every industry has an annual trade show. Some are big, some are small, and some have never been heard of outside their niche industry. In every case, however, the displays at the trade show will determine what companies go home with new customers and good leads, and who goes home empty handed. The right trade show display will make you or break you.
Some companies just opt for a table, a simple sign, and some brochures. This is fine for small local companies at a local exhibition of perhaps accountants. But to make a real impact you'll need more. It's a good idea to own your display rather than renting pieces for each show, especially if you attend multiple shows during the year. If you can't afford anything of this magnitude, there are many companies to rent all your display needs from. Most companies are familiar with your particular show and can help you choose what works well with the crowds expected.
Larger companies have their own trade show managers who are experts in managing their annual trade show circuit. This entails arranging shipping and set up for each show, along with securing space at the shows for the following year. Many companies make these plans while at the current show.
It is vital to secure what is considered prime floor space. Newcomers to a particular trade show find themselves at a disadvantage because the companies who come year after year usually are given the privilege of all prime space if they secure it early enough. Prime space is considered any booth that is located directly inside the front entrance or visible from the front entrance. This is why your trade show display must be top notch.
A typical booth is 10 x 10 feet or 10 x 5 feet depending on the location. It's basically enough for one table, an overhead sign, your banner with company name, and maybe two chairs. If you have your own display set up, fine. Otherwise you can either rent what you need from the trade center, or in some cases, these items are provided as part of your show fee. Display booth rental fees depends on your location.
Larger companies will always rent what is called a '10 booth' size ' usually the largest area available, and these are limited depending on where the show is held. If it's in a hotel, there is usually only one of these large spaces. In a regular convention hall like McCormick Place in Chicago, management usually allows multiples, depending on the companies.
Larger companies will always use the large prime space whenever available. Their displays are custom designed, professionally set up, and professionally decorated with plants, desks, chairs, and even refreshments for visitors.
To guarantee one of these large booths, you need to have a professionally designed display, and a product that is sure to draw large crowds. Even if you have a small office with a large income, management may determine that you won't be able to draw the crowds they want because maybe you can't handle interstate or international customers. So, cash isn't always a deciding factor when determining where your display can be shown.
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Designing your display is extremely important for your trade shows. We offer design services and well balanced displays, ranging from roll up stand, banner stand, and of course, trade show displays. Check us out!